The Brand Management team works to advance the strategic goals of Michigan Medicine, which includes managing our overall brand architecture, positioning and identity. We help our clinics, programs and departments assess their priority business initiatives to create and implement marketing plans in alignment with Michigan Medicine’s overarching strategic plan. By working closely with the rest of our communications teams, including web, social media, digital arts and public relations, we provide a robust array of tactics to get the right message to the right audience at the right time. Our efforts center around creative storytelling and metric-driven results.
Our services include:
- Our DIY site to help you take care of your routine communication
- Graphic design for priority projects
- Creating comprehensive communication plans based on specific business unit goals and objectives and aligned with Michigan Medicine’s Strategic Plan
- Managing execution, implementation and success of marketing plans